Print ads OBJECTIVE: To create awareness of ‘Yayoi, Everyday’ campaign.
To introduce a new look to customers. To eliminate perception of food not being fresh.
This is print advertisement of "how to use application".
Tent card(CREDIT CARD DISCOUNTS) STRATEGY: To create variety in sales promotion.
To attract First Jobber and Young Family target who have modern lifestyle with credit card discounts,
which they can also pay the bill via both restaurant app and bank app.
Special menu for weekdays.
OBJECTIVE: To promote and create awareness of the theme, ‘everyday’.
Special menu for weekends.
OBJECTIVE: To promote and create awareness of the theme, ‘everyday’.
IN-STORE ADs OBJECTIVE: To change negative perception of microwave food,
To create awareness about ‘Yayoi Everyday’ campaign and to draw in consumers.
STRATEGY: Display Yayoi cooking process and method program, Yayoi promotions and TVC.
SOCIA MEDIA OBJECTIVE: To create publicity and awareness in the social media world and
to promote Yayoi activities.
STRATEGY: Always keep updated with Yayoi activities (news and promotions).
LINE STICKER OBJECTIVE: To Create buzz and campaign awareness and
to Promote new campaign and encourage to download app
STRATEGY: Social Media Must add Yayoi as a Friend. Keep update with Yayoi’s latest news Line account
will promote the app via messages
